Monday 20 March 2017

EVALUATION Q2b: Distribution

EVALUATION Q2b - HOW WOULD IT BE DISTRIBUTED AS A REAL MEDIA TEXT?
For a creative approach I have decided to make a sort of parody of the TV Show 'Mastermind' with my stepdad, Fred, acting as one of the contenders and my mum acting as the presenter for the show. She asks my stepdad, Fred, 17 questions on his specialist subject, this being, cinema:
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THE SCRIPT:
Mastermind
Presenter: "Hello I'm Joan Humphreys, welcome to mastermind, tonight I shall be cross examining for sharp brains in the famous black chair. The rules are simple, they'll be quizzed first on their specialist subject then on general knowledge. They won't be able to see the clock, but they will certainly know it's counting down from 2 minutes, that's all they get. The winner will go through to the next round and take a step closer to becoming the nation's mastermind. So, let's have our first contender please". 

Presenter: And your name is? 
Fred: Fred Hibbett
Presenter: Your occupation?
Fred: Construction Manager
Presenter: And your chosen subject?
Fred: Cinema 

Presenter:
Which film studio is one of the 'big six', owner of Lucasfilm, Marvel, Pixar and more.
Fred: Disney
Presenter:
Name which film studio is one of the 'big six', owned by Viacom whose biggest hit remains Titanic, but also home for the Michael Bay CGI-fest that is the Transformer series. 
Fred: Universal
Presenter: No, Paramount Pictures.
Name the low budget, digital only subsidiary of the Sheffield (UK) based Indie behind This Is England, funded by the now defunct UK Film Council and National Lottery.
Fred: Warp X
Presenter: Correct.
What is the term when two or more subsidiaries of a conglomerate create synergies (mutually benefit), as Rupert Murdoch's empire did by launching Sky Movies 3D with 20th Century Fox's 'Avatar'?
Fred: Horizontal Integration
Presenter: Correct. 
What is the name of the term for the dominant production model of the film industry, Bridget Jones's Baby being an example?
Fred: Franchise
Presenter: Correct.
Who is the main theorist behind the concept of convergence?
Fred: Henry Jenkins
Presenter: Correct.
What is the name of the economic term which describes the radical changes brought to industries and their established practices by digitisation?
Fred: Radical.
Presenter: No, disruption.
8. What are the three stages of the 'film cycle'?
Fred: Production, Distribution, Exhibition
Presenter: Correct.
9. What is the name of the term for the blurring of boundaries between audience/producer and media technologies brought about by digitisation? With the smartphone being a prime example.
Fred: Aquisition
Presenter: No, convergence.
What is the term for what a corporation achieves by combining subsidiaries in production, distribution and exhibition?
Fred: Merger
Presenter: No, Vertical Integration.
Name which film studio is one of the 'big six', owned by Comcast, which boasts Focus Features and recent acquisition Dreamworks among it's subsidiaries, and has a US Network.
Fred: Universal
Presenter: Correct.
Name the term for films budgeted at $100m+ which risk the financial future of the production companies; Elberse uses the term 'blockbuster' to denote the same concept of focusing marketing resources on fewer major releases. 
Fred: Tentpole
Presenter: Correct
Which theorist argues that a typical transatlantic hit will make ten times as much in the US (in dollar figures) as in the UK (in pound figures).
Fred: Pass
Presenter:
Name the film example which was self-financed, self-distributed, shot in just 12 days for £30k and screened at a cinema which led to the director getting a deal with Curzon Cinemas. 
Fred: Demon Baby
Presenter:
Name the $500k budget, sci-fi film, directed by Gareth Edwards, that demonstrated the fact that technical convergence allows the filming kit to get smaller with digitisation.
Fred: Monsters
Presenter: Correct.
Name the trilogy which boosted marketing by the film production company, Working Title, getting involved in the marketing and by the two main stars of the trilogy talking directly to the audience through on-set diaries.
Fred: Cornetto Trilogy
Presenter: Correct
What two, main elements, are required for one of the big six film studios to distribute a film?
Fred: Stars and franchises

Presenter: You have one pass, which theorist argues that a typical transatlantic hit will make ten times as much in the US (in dollar figures) as in the UK (in pound figures), was Charles Gant. Mr Hibbett, you have 12 points. *audience claps*.

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I also made a fake interview with a Universal distributor to also summarise some of this post. My mum is playing the Universal distributor role here:
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Also, finally, to go into full detail for this post, I made a powerpoint with slideshare on this evalution question (distribution):


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