EVALUATION Q2b - HOW WOULD IT BE DISTRIBUTED AS A REAL MEDIA TEXT?
For a creative approach I have decided to make a sort of parody of the TV Show 'Mastermind' with my stepdad, Fred, acting as one of the contenders and my mum acting as the presenter for the show. She asks my stepdad, Fred, 17 questions on his specialist subject, this being, cinema:
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THE SCRIPT:
Mastermind
Presenter: "Hello I'm Joan Humphreys, welcome to mastermind, tonight I shall be cross examining for sharp brains in the famous black chair. The rules are simple, they'll be quizzed first on their specialist subject then on general knowledge. They won't be able to see the clock, but they will certainly know it's counting down from 2 minutes, that's all they get. The winner will go through to the next round and take a step closer to becoming the nation's mastermind. So, let's have our first contender please".
Presenter: And your name is?
Fred: Fred Hibbett
Presenter: Your occupation?
Fred: Construction Manager
Presenter: And your chosen subject?
Fred: Cinema
Presenter:
Which film studio is one of the 'big six', owner of Lucasfilm, Marvel, Pixar and more.
Fred: Disney
Presenter:
Name which film studio is one of the 'big six', owned by Viacom whose biggest hit remains Titanic, but also home for the Michael Bay CGI-fest that is the Transformer series.
Fred: Universal
Presenter: No, Paramount Pictures.
Name the low budget, digital only subsidiary of the Sheffield (UK) based Indie behind This Is England, funded by the now defunct UK Film Council and National Lottery.
Fred: Warp X
Presenter: Correct.
What is the term when two or more subsidiaries of a conglomerate create synergies (mutually benefit), as Rupert Murdoch's empire did by launching Sky Movies 3D with 20th Century Fox's 'Avatar'?
Fred: Horizontal Integration
Presenter: Correct.
What is the name of the term for the dominant production model of the film industry, Bridget Jones's Baby being an example?
Fred: Franchise
Presenter: Correct.
Who is the main theorist behind the concept of convergence?
Fred: Henry Jenkins
Presenter: Correct.
What is the name of the economic term which describes the radical changes brought to industries and their established practices by digitisation?
Fred: Radical.
Presenter: No, disruption.
8. What are the three stages of the 'film cycle'?
Fred: Production, Distribution, Exhibition
Presenter: Correct.
9. What is the name of the term for the blurring of boundaries between audience/producer and media technologies brought about by digitisation? With the smartphone being a prime example.
Fred: Aquisition
Presenter: No, convergence.
What is the term for what a corporation achieves by combining subsidiaries in production, distribution and exhibition?
Fred: Merger
Presenter: No, Vertical Integration.
Name which film studio is one of the 'big six', owned by Comcast, which boasts Focus Features and recent acquisition Dreamworks among it's subsidiaries, and has a US Network.
Fred: Universal
Presenter: Correct.
Name the term for films budgeted at $100m+ which risk the financial future of the production companies; Elberse uses the term 'blockbuster' to denote the same concept of focusing marketing resources on fewer major releases.
Fred: Tentpole
Presenter: Correct
Which theorist argues that a typical transatlantic hit will make ten times as much in the US (in dollar figures) as in the UK (in pound figures).
Fred: Pass
Presenter:
Name the film example which was self-financed, self-distributed, shot in just 12 days for £30k and screened at a cinema which led to the director getting a deal with Curzon Cinemas.
Fred: Demon Baby
Presenter:
Name the $500k budget, sci-fi film, directed by Gareth Edwards, that demonstrated the fact that technical convergence allows the filming kit to get smaller with digitisation.
Fred: Monsters
Presenter: Correct.
Name the trilogy which boosted marketing by the film production company, Working Title, getting involved in the marketing and by the two main stars of the trilogy talking directly to the audience through on-set diaries.
Fred: Cornetto Trilogy
Presenter: Correct
What two, main elements, are required for one of the big six film studios to distribute a film?
Fred: Stars and franchises
Presenter: You have one pass, which theorist argues that a typical transatlantic hit will make ten times as much in the US (in dollar figures) as in the UK (in pound figures), was Charles Gant. Mr Hibbett, you have 12 points. *audience claps*.
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I also made a fake interview with a Universal distributor to also summarise some of this post. My mum is playing the Universal distributor role here:
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Also, finally, to go into full detail for this post, I made a powerpoint with slideshare on this evalution question (distribution):
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Showing posts with label distribution. Show all posts
Showing posts with label distribution. Show all posts
Monday, 20 March 2017
Saturday, 21 January 2017
PODCAST 3: Types Of Distribution
I decided to make a podcast for describing the different types of distribution:
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Theatrical Release:
This is basically the cinematic release of a film, when it is released in cinemas. e.g. Fifty Shades of Grey was released on the 14th of February in cinemas.
Wide Release:
A wide release means the majority of cinemas in an area will be showing a specific film on at least one screen. From various Working Title films you can see that they often have a wide release in the UK.
IMAX and 3D release:
These drive the four quadrant theory- pushing up the production costs a lot, but are also key to the wider cinema industry's fightback against the rise of high quality home cinema.
- taken from Mr Burrowes' 'British Cinema WORKING TITLE new strategy with top two in UK box office blog post'.
Four Quadrant Theory
A four-quadrant movie is a film that appeals to all four major demographic 'quadrants' of the audience: both male and female and the over and under 25s. A film's budget is often related to the number of quadrants the film is expected to reach. Films are rarely produced which are aimed at less than two of these quadrants. Most tentpole films are targeted at all four quadrants. Although many four quadrant films are generally family-friendly, this is not required because many horror and romantic films can target all four quadrants as well.
Limited Release:
This is a release in a specific region or city.
Straight-to-DVD:
Straight-to-DVD refers to the release of a film to the public immediately on home video formats instead of a theatrical release or television broadcast. Straight-to-DVD has become a profitable way for indie filmmakers and smaller companies to market their film.
Some reasons why companies use straight-to-DVD is because:
I would perhaps use this kind of distribution for my film because my film has a micro budget.
Direct-To-Itunes:
Direct-To-Itunes is an online distribution method that avoids all the upfront DVD production, marketing and distribution costs as well as the upfront cinema distribution and marketing costs.
Some examples of films that directly distributed their film to Itunes are
Apple distributes the film for 30% of the revenue, while an additional 10–15% may go to the person who formats the film for iTunes compatibility. The first independently produced feature-length motion picture to pursue the direct-to-iTunes marketing scheme was Ed Burns' Purple Violets, which debuted on iTunes on November 20, 2007. It was the first feature-length film to "premiere exclusively on iTunes". It was distributed exclusively on iTunes at a price of US$14.99 for a month before being made available through other distribution channels. The movie, which was produced at a cost of $4 million, had premiered at the Tribeca Film Festival in April, where it was reviewed positively, but only received modest distribution offers. At the time of the Purple Violets release, most studios were not distributing via iTunes early in the process and only Walt Disney Studios, which was the first movie studio to distribute via iTunes, was distributing at iTunes simultaneously with DVD distribution. It was not very common for consumers to make digital movie purchases at the time. The Polish brothers' 2011 For Lovers Only, which had virtually no production costs and was released to iTunes on July 12, is regarded as the first profitable feature length direct-to-iTunes product.
Direct-To-Stream:
Direct-to-stream is existent through the growth of YouTube and other video-streaming websites (basically an online distribution method that goes to streaming sites such as YouTube). Some releases are not only available from digital services such as Netflix, but are actually produced by them such as the TV series 'Stranger Things'. Some examples of films that were directly distributed to stream (YouTube or other sites) are Home (2009), The Cult of Sincerity (2008) and Life In a Day (2011). I don't think I will be using this method of distribution.
...
...
Theatrical Release:
This is basically the cinematic release of a film, when it is released in cinemas. e.g. Fifty Shades of Grey was released on the 14th of February in cinemas.
Wide Release:
A wide release means the majority of cinemas in an area will be showing a specific film on at least one screen. From various Working Title films you can see that they often have a wide release in the UK.
IMAX and 3D release:
These drive the four quadrant theory- pushing up the production costs a lot, but are also key to the wider cinema industry's fightback against the rise of high quality home cinema.
- taken from Mr Burrowes' 'British Cinema WORKING TITLE new strategy with top two in UK box office blog post'.
Four Quadrant Theory
A four-quadrant movie is a film that appeals to all four major demographic 'quadrants' of the audience: both male and female and the over and under 25s. A film's budget is often related to the number of quadrants the film is expected to reach. Films are rarely produced which are aimed at less than two of these quadrants. Most tentpole films are targeted at all four quadrants. Although many four quadrant films are generally family-friendly, this is not required because many horror and romantic films can target all four quadrants as well.
Limited Release:
This is a release in a specific region or city.
Straight-to-DVD:
Straight-to-DVD refers to the release of a film to the public immediately on home video formats instead of a theatrical release or television broadcast. Straight-to-DVD has become a profitable way for indie filmmakers and smaller companies to market their film.
Some reasons why companies use straight-to-DVD is because:
- The film has a low budget.
- The film may attract a niche audience.
- Lack of general public interest.
- Due to controversial content in the film.
- The film company thinks the film won't make sales or profit in cinemas.
I would perhaps use this kind of distribution for my film because my film has a micro budget.
Direct-To-Itunes:
Direct-To-Itunes is an online distribution method that avoids all the upfront DVD production, marketing and distribution costs as well as the upfront cinema distribution and marketing costs.
Some examples of films that directly distributed their film to Itunes are
Apple distributes the film for 30% of the revenue, while an additional 10–15% may go to the person who formats the film for iTunes compatibility. The first independently produced feature-length motion picture to pursue the direct-to-iTunes marketing scheme was Ed Burns' Purple Violets, which debuted on iTunes on November 20, 2007. It was the first feature-length film to "premiere exclusively on iTunes". It was distributed exclusively on iTunes at a price of US$14.99 for a month before being made available through other distribution channels. The movie, which was produced at a cost of $4 million, had premiered at the Tribeca Film Festival in April, where it was reviewed positively, but only received modest distribution offers. At the time of the Purple Violets release, most studios were not distributing via iTunes early in the process and only Walt Disney Studios, which was the first movie studio to distribute via iTunes, was distributing at iTunes simultaneously with DVD distribution. It was not very common for consumers to make digital movie purchases at the time. The Polish brothers' 2011 For Lovers Only, which had virtually no production costs and was released to iTunes on July 12, is regarded as the first profitable feature length direct-to-iTunes product.
Direct-To-Stream:
Direct-to-stream is existent through the growth of YouTube and other video-streaming websites (basically an online distribution method that goes to streaming sites such as YouTube). Some releases are not only available from digital services such as Netflix, but are actually produced by them such as the TV series 'Stranger Things'. Some examples of films that were directly distributed to stream (YouTube or other sites) are Home (2009), The Cult of Sincerity (2008) and Life In a Day (2011). I don't think I will be using this method of distribution.
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