Types Of AUDIENCE

Representations' impact on audience:

The representations and use of stereotypes in a film are factors that decide which audience a film is targeted at. The audience could be a niche audience e.g. a film about minorities in the north of England (social realism genre) - this is the case for the film I, Daniel Blake. Another type of audience could be mass audience when a film is aimed at a larger audience with a wide release. An example of this would be the rom-com genre films produced by subsidiary of Universal, Working Title, who has produced many films such as Bridget Jones's Diary, Love Actually, Atonement, Wild Child and About A Boy that have had a wide release. 

Types of Audience:

Mainstream Audience
Subsidiary of Universal Pictures, 'Working Title', attracts a mainstream audience. They primarily centre on widening audience appeal beyond the UK, having a 'commercial' approach. For example, the film 'Notting Hill' (directed by Richard Curtis) contained a predominantly caucasian cast even though Notting Hill is a well-known African American area of London.

Niche Audience
The 'Indie' film company, 'Warp', focuses more on showing a positive representation of minorities and the under privileged that would be invisible or negatively stereotyped by a 'Working Title' film. A niche audience is commonly the audience for an 'Indie', unique film. The 'Indie' companies who make these films with a niche audience in mind are trying to make films that are very narrowly targeted to a specific audience, not a mainstream audience.